“Oately”, a typeface inspired by late 19th century, specifically German Sans Serifs and Grotesques Its name is derived from Justworks CEO and founder, Isaac Oates. Drawn in 3 styles, workhorse Regular and Bold variants are paired-back and highly functional, whereas expression is reversed for the Display style. This style is based on the base variants, but includes detailing and nuances that bring a further playful quality to the type family. This structure enabled Colophon to create a utilitarian typeface but still have a personality that could be used exclusively across the organization. Characteristics such as the flicks on lowercase stroke endings such as ‘a’ + ‘f’ + ‘r’ are examples of the gestural nuance of the typeface.

Furthermore, a variety of OpenType features were created such as Case Sensitive Forms, Contextual Alternates, Tabular Figures, Superiors, Inferiors and fractions, alongside a variety of Stylistic sets such as a single storey ‘g’ added extra depth and options to the typeface. Justworks will begin roll-out the identity system in the years to come throughout touch points in both analogue and digital media, and are well poised for future growth with a new maturer and more cohesive brand.